About

NOMI is a family-owned, mama-owned brand based in Los Angeles, founded by a mom of two with a love for design. Also the creator of Orelle, a home and baby goods brand, she started NOMI as a fun, personal project inspired by growing up in the ’90s and her love for all things Y2K. (NOMI means “beautiful” in Japanese.)

At the heart of the brand is the revival of the iconic jelly furkin—reimagined with a modern, playful twist. NOMI is a celebration of nostalgia, creativity, and bringing back the pieces that made us feel something.